Pieces that sit well with yours
Maren, 30 days after first order
Hi Clara, your Halo hoops have been with you for a month now. People who chose them often pair them with these two.
Halo huggie
Gold vermeil
Orbit stud
Gold vermeil
For Shopify brands on Klaviyo
Klaviyo flows that sound like your brand.
We write, build and test your core flows in 14 days. Everything lives in your own Klaviyo account.
Inbox
clara@example.com
Maren
Nov 14
Pieces that sit well with yours
Your Halo hoops have been with you for a month now.
Maren
Oct 29
How is it wearing?
Two minutes, and it helps the next person choose.
Maren
Oct 15
Your order is in
Here is what happens next, and when it arrives.
Maren
Oct 14
Questions people ask before buying
Sizing, materials, delivery and returns, in one place.
Most Shopify brands pay for Klaviyo and use a fraction of it.
The welcome email is a template
New subscribers get a discount code, then silence.
Nobody follows up after the first order
First-time buyers hear nothing until the next sale.
Lapsed customers drift away
No winback, so your likeliest repeat buyers are never asked.
The five flows
Written and wired for you
Pick a flow to see its trigger and every email in the sequence. Shown here for an example jewellery brand.
Someone joins your list
Turn a new subscriber into a first order, without leading with a discount.
Right away
Right away
Welcome to Maren
Who you are, what makes the pieces different, where to start.
Day 2
Day 2
How each piece is made
The craft and materials story, told in your words.
Day 4
Day 4
Where most people start
Your best first-purchase pieces, with sizing help.
Day 7
Day 7
A note from our founder
A personal close that invites a reply or a first order.
Abandoned checkout
Trigger: Checkout started, not finished. Answer the doubt that stopped the order, instead of repeating the price.
- 1 hour: Your Halo ring is still waiting. A simple reminder with the exact item and a link back.
- 1 day: Questions people ask before buying. Sizing, materials, delivery times and returns.
- 3 days: Still thinking it over?. Reviews from people who bought the same piece.
Browse abandonment
Trigger: Viewed a product, didn't add it. Bring back people who were interested but not ready.
- 4 hours: Still looking at the Halo ring?. The piece they viewed, with one detail they may have missed.
- 2 days: Three ways to wear it. Styling ideas that help them picture owning it.
Post-purchase
Trigger: First order placed. Make the first order feel good, then lead naturally to the second.
- Right away: Your order is in. What happens next and when it arrives.
- After delivery: Caring for your new piece. Care tips that cut support questions.
- Day 14: How is it wearing?. A short review request.
- Day 30: Pieces that sit well with yours. Matching pieces based on what they bought.
Winback
Trigger: No order in 120 days. Reach lapsed customers before they forget you, and clean the list of those who have.
- Day 120: It's been a while. What's new since their last order.
- Day 127: Made since you last visited. New pieces picked from their purchase history.
- Day 134: Should we keep writing?. A last check-in. Silent profiles are suppressed to protect deliverability.
Fourteen days from kickoff to live
Day 1
Audit and kickoff
We review your account and agree what each flow must do.
Day 4
Copy for review
Every email written in your voice, shared in one document.
Day 9
Built in Klaviyo
Designed, triggered, segmented and tested on real devices.
Day 14
Live
Switched on, with a recorded walkthrough you keep.
Built to keep working after we leave
Built inside your own Klaviyo
Flows, templates and copy live in your account from day one. If we stop working together, nothing breaks.
Written in your voice
We study your site, reviews and past emails before writing a word. You approve every email.
Tested before launch
Every email checked, every trigger run with test profiles.
- Gmail
- Apple Mail
- Outlook
- iPhone
- Android
- Dark mode
One clear scope, agreed upfront
You know what gets built and when before we start. Ongoing help is optional, and only after you have seen results.
Questions
We already have some flows. Do you start from scratch?
No. Day one is an audit of what is live. We keep what works, rewrite what does not, and build what is missing.
Who writes the emails?
We do, in your brand voice. We read your site, product pages, reviews and past emails first, and you approve every email before anything goes live.
How much does it cost?
Every build is a fixed price agreed after the free audit, once we know what you already have and what needs building. There is no hourly billing.
Do we have to sign a retainer?
No. The build is a one-off project. After 30 days we review the results with you, and you decide whether you want ongoing help with campaigns.
What do you need from us?
Access to Klaviyo and Shopify, your brand assets, and about 45 minutes for a kickoff call.
We use Shopify Email or Mailchimp. Can you help?
Yes. We build in Klaviyo, and moving your list, sign-up forms and history across can be part of the project.
Which brands is this for?
Shopify brands with real products and loyal customers, often in jewellery, accessories, fashion and beauty, where email is underused because nobody owns it full time.
Free, no obligation
Get a free flow audit
Send us your store. Within two working days you get a short video covering:
- What your flows send today, and what is missing
- The fixes most likely to bring in revenue first
- A plan you can use with or without us